When optimizing your blog can too much of a good thing take place? It’s possible and it’s also important to know the signs that it’s happening. Here are some of the main ones:
1. Automated Content:
It’s important to make sure your content doesn’t sound like a robot wrote it. On one hand you want your content to include niche keywords for higher rankings in SERPs. However, you don’t want the content to sound robotic. When adding content to your blogs makes sure it’s fresh, innovative, and unique. If you do that then it’s more likely you can avoid the problem of over-optimization.
Just as important as automated content is “bad” content. For example, if the blog’s content is boring, old, etc. then it can also cause problems in terms of search engine rankings.
2. Keyword Stuffing:
It’s certainly important for you to add keywords to your blog posts in order to help boost rankings in search engine results. However, it’s critical to avoid keyword stuffing and keyword density over 25%. Make sure to do keyword research to make sure you’re using the “right” keywords in your blogs. On the other hand, you should also avoid keyword stuffing. It’s an important step to take in order to rank higher in search results for Google, Bing, etc. Avoiding the pitfall of super-high keyword density is one of the most important steps to take.
3. Big Footer:
Make sure that your footer doesn’t resemble your website’s sitemap. Avoid things like over-targeted links and sidebars that point to exact match pages are things that can turn out bad. That’s definitely a situation you’ll want to avoid when you’re trying to increase your blog posts’ rankings in search results for Google, Bing, etc.
This is yet another sign that you’re over-optimizing your bog. It’s something you’ll want to avoid in order to rank higher in SERPs. So make sure your footer doesn’t have the appearance of the sitemap of your website. If you do that then you’ll be on the right track.
4. Manipulated Titles:
Make sure to avoid meta titles that are overdone or manipulated. The problem is it can give the wrong idea to search engine spiders/bots. Make sure to use descriptive titles that are an accurate description of the content included in the blog post. This is important for various reasons. It’s helpful in terms of how search engines ‘read” the posts.
In fact, if the spiders/bots have problems with the meta titles it can have a negative effect on your rankings in SERP pages. That’s definitely a situation you’ll want to avoid when you want your blog posts to rank higher. There’s a lot of competition so you definitely want to avoid any potential issues in terms of rankings. That includes ones in which search engines get the wrong idea from your blog posts.
5. Low-quality backlinks:
Make sure to avoid backlinks that are mostly from directories or press release sites. If you do that then you might having some problems. It’s better to have high-quality backlinks from authoritative sites. This will help to significantly boost traffic to your website, which is the goal you’ll want to have. This is critical in order to get the best results.