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Market forces change with neck-breaking speed. With our services, solve issues like deficiency of internal bandwidth and missing expertise, Cost pressures, Competition, Technology, Mergers, Acquisitions, New players, New brands, New products, and New opportunities.

Online marketing

The goal of a website isn’t just to look great. It must continuously attract – and convert – the right kind of visitors. We can help.

Conversion Optimization

Our conversion optimization toolset relies on a unique mix of data and expertise to help you convert website visitors into leads – and customers.

Paid Media Display

From retargeting/remarketing to B2B display advertising, we know how to get your message in front of the right visitors.

Overview

Our data-driven digital marketing and SEO strategies and techniques boost website traffic, drive new leads, raise brand visibility and provide the maximum return on your electronic investment.

Worlds of innovation

The Crop Shop ensures that your PR and social networking plan match your marketing and business development goals -- generating leads and increased awareness among decision-makers.

Time is money

We begin with the big picture to ensure that all of your promotional efforts are carefully integrated -- because if your marketing efforts aren't working together, they are working against you.

A plan that's Strategic, Tech-savvy, Efficient, Results-driven, Turnkey, and Proven.

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7 Most Effective Free SEO Tools

Are you looking for new SEO tools? The good news is you can find effective ones that are also free. There’s many to pick from and here are some of the top ones:

SEO Tools

1. Answer the Public:

This visual tool for keyword research provides search phrases that are in the form of questions. The tool collects data from Google Autosuggest and lets you quickly find hundreds of key terms. It also provides you an understanding of how your target market is doing searches. Something to keep in mind is the tool doesn’t provide search volume/competition data. It stead centers on representing search phrases visually.

2. Google Trends:

If you want to learn the popularity of a keyword then this is tool you should definitely consider using. It can provide a timeline of overall interest of search phrases that go back to the year 2004. The tool makes sure your keywords are trending up. This helps to save you time/money by ending wasting money on old key phrases. This is a good tool for finding related queries, checking keyword popularity, regional keyword interest, and comparing keyword interest.

3. Google Keyword Planner:

This is the only tool that provides keyword data that’s directly from Google. Many changes to the software from the world’s largest search engine has limited the data’s accuracy, it’s still a very practical and helpful research tool. It offers suggested bids/metrics on a keyword phrase’s competitiveness, and AdWords search volume. These are effective tools. It’s a good option for keywords grouping, high-level keyword research, generating keyword ideas, and exporting keywords.

4. Quicksprout:

Here’s a quick analysis tool for websites that combines analytics/site performance. It’s different from other tools since it lets you connect Google Analytics accounts to the company’s services. The tool evaluates a website’s SEO, and helps figure out Google Analytics reports. It also gives recommendations/alerts after finding an area for improvement.

5. Woorank:

This Chrome extension is easy to use. It gives you a one-click scan of any site you’re viewing. The report grades the site and also gives feedback about on-page SEO elements like the page title, meta description length, and so on. This Woorank report also includes helpful scans of responsive web design (RWD), social engagement, and site speed.

6. The Reddit Keyword Research Tool:

Keywordrddit is a research tool for keywords that pulls terms from the social platform Reddit. The tool generates phrases from various popular subreddits. It also lets you check how a keyword is used within Reddit. This is a helpful way to get insights about how searches are being done on the social network. This tool is good for generating seed keywords, alternative keywords, and gaining perspective.

7. Open SEO Stats:

If you’re looking for a free SEO tool this is it! It’s a free extension for Google Chrome used for providing fast insights about on-page SEO for web pages. The extension helps find on-page SEO elements including meta description, H1/H2, and title. It lets you quickly audit a web page in a quick/easy way. This ends the need to spend tons of time scrolling through a page’s source code.

5 Signs that Indicate you’re Over-Optimizing your Blog

When optimizing your blog can too much of a good thing take place? It’s possible and it’s also important to know the signs that it’s happening. Here are some of the main ones:

Optimizing

1. Automated Content:

It’s important to make sure your content doesn’t sound like a robot wrote it. On one hand you want your content to include niche keywords for higher rankings in SERPs. However, you don’t want the content to sound robotic. When adding content to your blogs makes sure it’s fresh, innovative, and unique. If you do that then it’s more likely you can avoid the problem of over-optimization.

Just as important as automated content is “bad” content. For example, if the blog’s content is boring, old, etc. then it can also cause problems in terms of search engine rankings.

2. Keyword Stuffing:

It’s certainly important for you to add keywords to your blog posts in order to help boost rankings in search engine results. However, it’s critical to avoid keyword stuffing and keyword density over 25%. Make sure to do keyword research to make sure you’re using the “right” keywords in your blogs. On the other hand, you should also avoid keyword stuffing. It’s an important step to take in order to rank higher in search results for Google, Bing, etc. Avoiding the pitfall of super-high keyword density is one of the most important steps to take.

3. Big Footer:

Make sure that your footer doesn’t resemble your website’s sitemap. Avoid things like over-targeted links and sidebars that point to exact match pages are things that can turn out bad. That’s definitely a situation you’ll want to avoid when you’re trying to increase your blog posts’ rankings in search results for Google, Bing, etc.

This is yet another sign that you’re over-optimizing your bog. It’s something you’ll want to avoid in order to rank higher in SERPs. So make sure your footer doesn’t have the appearance of the sitemap of your website. If you do that then you’ll be on the right track.

4. Manipulated Titles:

Make sure to avoid meta titles that are overdone or manipulated. The problem is it can give the wrong idea to search engine spiders/bots. Make sure to use descriptive titles that are an accurate description of the content included in the blog post. This is important for various reasons. It’s helpful in terms of how search engines ‘read” the posts.

In fact, if the spiders/bots have problems with the meta titles it can have a negative effect on your rankings in SERP pages. That’s definitely a situation you’ll want to avoid when you want your blog posts to rank higher. There’s a lot of competition so you definitely want to avoid any potential issues in terms of rankings. That includes ones in which search engines get the wrong idea from your blog posts.

5. Low-quality backlinks:

Make sure to avoid backlinks that are mostly from directories or press release sites. If you do that then you might having some problems. It’s better to have high-quality backlinks from authoritative sites. This will help to significantly boost traffic to your website, which is the goal you’ll want to have. This is critical in order to get the best results.

 

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